Independent Volvo spin-off and high-performance electric car manufacturer Polestar has introduced INEOS Inovyn BIOVYN in its brand new Polestar 3 SUV which is set to hit the market in 2023.

The new model, described by Polestar CEO Thomas Ingenlath as “defining the heart of Polestar in terms of size, luxury, ambition and design,” features innovations throughout the vehicle, including MicroTech seat upholstery which is made from BIOVYN.

“We decided that we wouldn’t choose the easy way of quoting old paradigms of traditional car design,” said Maximillian Missoni, Head of Polestar Design, at the launch of the Polestar 3.

“On this path, we asked ourselves how we could combine the benefits of vinyl upholsteries with a better process to achieve our sustainability target, and the solution is MicroTech,” added Missoni.

MicroTech uses BIOVYN to reduce the carbon footprint of the upholstery. BIOVYN bio-attributed vinyl, it is made of 100% renewable feedstock that does not compete with the food chain. It replaces fossil based raw materials with renewable materials obtained from crude tall oil, a byproduct of coniferous tree pulping.

BIOVYN has been a game-changer allowing a wide range of industries, including automotive, to reduce the carbon footprint by over 70% with a 100% renewable PVC formulation.

It has the same properties as traditional PVC, but is the world’s first bio-attributed PVC available for commercial use that enables a carbon footprint reduction of over 70%. It is also the first PVC product certified by the Roundtable on Sustainable Biomaterials.

“It’s a great honour for our company to be associated with a brand as ambitious and forward-thinking as Polestar. This shows just how much the automotive industry is evolving and how INEOS Inovyn’s continuous innovation and investments in more sustainable processes and products are paying off,” says Geir Tuft, CEO, INEOS Inovyn.

First released in 2019, BIOVYN has been turning heads in many industry sectors in need of new-generation PVC grades that meet rigorous performance and quality standards while moving society closer to a circular and carbon neutral economy. BIOVYN PVC can already be found in various automotive parts, building and construction, consumer goods, electrical and electronic components, leisure, clothing and healthcare.