Rhodia, the Solvay Group company that dominates Latin America’s polyamide market, has unveiled a sweeping multi-year investment plan designed to tighten Brazil’s grip on its own industrial supply chain and sharpen the nation’s competitive edge.

The company will pour R$100 million into its Santo André (SP) complex between 2025 and 2028, targeting modernization, energy efficiency, and cutting-edge innovation.

Backed by government anti-dumping measures that have curbed unfair imports, the investment push aims to expand production capacity and accelerate the development of high-value technologies. Rhodia plans to advance next-generation materials — including smart yarns and sustainable polyamide solutions — to cement Brazil’s position at the global forefront of textiles.

The program also strengthens the company’s leadership in polyamide 6.6 while upgrading its polyamide 6 spinning processes, a move Rhodia says is essential to securing national supply and reinforcing the entire domestic value chain, from chemical inputs to apparel manufacturing.

“These investments reflect our confidence in the Brazilian market and its capacity for innovation. We are prepared to offer advanced and sustainable solutions that meet the demands of the dynamic textile sector,” says Daniela Manique, president of Rhodia for Latin America. “We believe that a fair and predictable competitive environment is the main factor for growth, the preservation of skilled jobs, and technological development in Brazil,” she adds.

Rhodia says the renewed investment climate — shaped by stronger trade-defense policies and a more stable competitive environment — is enabling the company to pursue long-term expansion again. By reinforcing technological development and sustainability across the industry, the company positions itself as a key pillar of Brazil’s chemical and textile ecosystem.

With this move, Rhodia signals not just confidence in the Brazilian market, but a long-term commitment to ensuring the country’s polyamide chain remains competitive, resilient, and primed for future growth. 

Rhodia launches R$100 million investment drive to boost Brazil’s textile industry

Rhodia, the Solvay Group company that dominates Latin America’s polyamide market, has unveiled a sweeping multi-year investment plan designed to tighten Brazil’s grip on its own industrial supply chain and sharpen the nation’s competitive edge.

The company will pour R$100 million into its Santo André (SP) complex between 2025 and 2028, targeting modernization, energy efficiency, and cutting-edge innovation.

Backed by government anti-dumping measures that have curbed unfair imports, the investment push aims to expand production capacity and accelerate the development of high-value technologies. Rhodia plans to advance next-generation materials — including smart yarns and sustainable polyamide solutions — to cement Brazil’s position at the global forefront of textiles.

The program also strengthens the company’s leadership in polyamide 6.6 while upgrading its polyamide 6 spinning processes, a move Rhodia says is essential to securing national supply and reinforcing the entire domestic value chain, from chemical inputs to apparel manufacturing.

“These investments reflect our confidence in the Brazilian market and its capacity for innovation. We are prepared to offer advanced and sustainable solutions that meet the demands of the dynamic textile sector,” says Daniela Manique, president of Rhodia for Latin America. “We believe that a fair and predictable competitive environment is the main factor for growth, the preservation of skilled jobs, and technological development in Brazil,” she adds.

Rhodia says the renewed investment climate — shaped by stronger trade-defense policies and a more stable competitive environment — is enabling the company to pursue long-term expansion again. By reinforcing technological development and sustainability across the industry, the company positions itself as a key pillar of Brazil’s chemical and textile ecosystem.

With this move, Rhodia signals not just confidence in the Brazilian market, but a long-term commitment to ensuring the country’s polyamide chain remains competitive, resilient, and primed for future growth.

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Prior to this, she served as Associate Vice President – HR for the New Energy Business (AR-ACT), where she helped strengthen HR frameworks for one of Amara Raja’s most innovation-driven verticals. Her eight-year tenure at Pidilite Industries Ltd. stands out, where she led HR for the Sales & Marketing workforce, built a robust talent pipeline, and shaped a high-performing field force of over 6,000 employees through structured talent development initiatives.

Manvi’s career also includes impactful leadership roles at Reliance Industries Limited, Baxter International Inc., Novartis, and Godrej Industries Group, where she deepened her expertise across performance management, rewards, talent acquisition, compliance, and global HR operations. At Pidilite, she further contributed as Head of Business HR (OD) and Head HR for International & Domestic Subsidiaries, driving transformation across South-East Asia, SAARC, Africa, the Middle East, and Brazil by redesigning structures, strengthening governance, and establishing end-to-end HR functions. In her new mandate at Amara Raja Group’s Advanced Cell Technologies business, Manvi is set to play a defining role in shaping the people agenda for a future-focused, technology-driven business unit poised for accelerated growth.