Toray Industries is rebranding its Dermizax brand of waterproof breathable fabric for sports and outdoor wear. With some exceptions, Dermizax is a laminated waterproof, breathable fabric. Dermizax will become available in three varieties. Dermizax Protect will be highly waterproof. DermizaxTM Balanced will offer stretch, waterproofness, and breathability. Dermizax Breathe will combine high breathability and waterproofness.

Toray is deploying new materials for the rebranded range. In-store sales should start from the fall/winter 2024 season. The sales target is 2.5 million meters for the fiscal year ending March 2023, rising to 4 million meters a year later.

Toray has long developed waterproof breathable fabrics, has created and rolled out waterproof breathable fabrics with varying features and specifications to match market needs. The sports and outdoor wear markets have boomed since the COVID-19 pandemic began, particularly for running and cycling. Demand has grown for better waterproofness, lightness, and breathability for the prime Dermizax applications of winter sports, outdoor activities, and golf.

The Built for Purpose brand tagline for Dermizax expresses Toray’s commitment to developing and delivering optimal fabrics for the right purpose to meet myriad functionality requirements. The rebranding aims to position Dermizax as the premier line for waterproof breathable fabrics, offering the most suitable versions in readily understood ways to offer the professional grade features that increasingly consumers demand today, including for new applications. In keeping with the rebranding, Toray is broadening its product lineup by offering three fabric categories.

The company is responding to rising interest worldwide in safeguarding the environment by expanding sales of such eco-friendly offerings as ECODEARTM bio-derived polymer materials and products and &+™ polyester made from used plastic bottles and other recycled materials.