Aquapak Polymers, the material technologies business which has developed Hydropol, a polymer based on PVOH, has joined The Circular Economy for Flexible Packaging (CEFLEX) initiative – a collaboration of over 180 European companies, associations and organisations representing the entire value chain of flexible packaging. Its mission is to make all flexible packaging in Europe circular by 2025.

Membership of CEFLEX will allow Aquapak Polymers to promote the circular economy benefits that Hydropol provides by ensuring that all flexible packaging is effectively and responsibly recycled by developing robust ‘Designing for a Circular Economy’ guidelines so that packaging materials are returned to the economy at the quantity, quality and price for end market applications.

Mark Lapping, Chief Executive Officer, at Aquapak, said: “We are pleased to be part of the CEFLEX initiative and its drive to make flexible packaging circular by 2025. The reality of most standard recycling plants across the globe is that currently they concentrate on two or three plastics that have the largest quantities and therefore the most value when recycled (such as PET). Hydropol, which is non-toxic and marine safe, is compatible with current recycling infrastructure and offers the industry a way to protect resources and the planet.”