Borealis has worked together with Henkel—the company behind consumer laundry brands Persil, Purex, all, and Dixan—and Korozo Group, a leading flexible packaging and film manufacturer based in Turkey, to develop flexible packaging for laundry powder detergent that contains 30% post-consumer recycled (PCR) plastic.

This advancement was made possible through close collaboration between the partners, driven by a shared commitment to advancing circularity. 

Flexible packaging for all the Henkel Laundry Powder Detergents with 30% post-consumer recycled plastic can be found now on shelfs in Central Eastern Europe

"We’re dedicated to shaping a viable future for the next generations. Our goal is to significantly reduce the use of fossil-based plastics by 2025, while maintaining our product excellence. This initiative marks clear progress. Our collaboration with Borealis and Korozo Group has been invaluable in making it happen,” said Isabella Bodin Carloni, Henkel Global R&D Packaging Engineer for Henkel Fabric Cleaning Brands.

Henkel's range of brand-name detergents with circular packaging are already on shelves in Central Eastern Europe. The PCR material is supplied by Ecoplast, a member of the Borealis group. Ecoplast’s high-quality LDPE recyclates are ISCC PLUS and EuCertPlast-certified, guaranteeing that the recycled content can be tracked and traced throughout the value chain.

“This circular laundry detergent packaging is a perfect example of our purpose: to reinvent essentials for sustainable living. True circular progress demands collaboration across the value chain. By combining our innovative Borcycle M technology, Korozo’s expertise in flexible packaging, and Henkel’s drive to reduce virgin plastic use, we demonstrate what can be achieved when we work together in the spirit of EverMinds,” said Peter Voortmans, Borealis Global Commercial Director Consumer Products Flexibles.

“At Korozo, our sustainability policy is guided by an awareness that our planet and its natural resources belong to the society as a whole and future generations. We’re therefore pleased to have contributed our expertise as a global leader in flexible packaging to the creation of this innovative, circular solution. It represents a milestone in the journey away from fossil resources and towards a circular economy,” added Fatih Imre, Korozo Group Technical Account Manager, Consumer Packaging.