JERA announced the establishment of JERA Cross to promote corporate decarbonization efforts and further the social adoption of carbon-free electricity.

JERA Cross strives to reframe corporate decarbonization efforts from being perceived as costs to being recognized as their value.

McKinsey and Company, one of the world’s “big three” strategic consulting firms, has cooperated in this project. Together, we will provide companies that are struggling to balance decarbonization and business growth with “green transformation” (GX) solutions that promote end-to-end decarbonization from implementing the energy transition to transforming corporate sustainability. This leverages McKinsey’s expertise in building green businesses and extensive track record in corporate transformation.

The move toward decarbonization is accelerating worldwide. The Japanese government has drawn up a Green Growth Strategy for achieving carbon neutrality, so many companies have an urgent need to pursue corporate GX.