Archroma, a global leader in specialty chemicals towards sustainable solutions, has made its revolutionary Avitera SE technology accessible to more brands and mills with the launch of Avitera SE Generation Next for more cost-effective sustainable dyeing of cellulosic fibers and blends.

With an improved cost-to-performance ratio for new dark and extra-dark shades, the extended Avitera SE Generation Next range helps mills produce differentiated end articles that comply with the environmental requirements of leading brands and retailers while increasing yield, improving productivity and reducing processing costs.

“Avitera SE has colored the world’s best clothing brands for more than a decade. Avitera SE Generation Next is a next-level solution that delivers the same exceptional environmental benefits while helping fashion and textile companies sustain their financial viability,” Dhirendra Gautam, Vice President Product Marketing and Strategy, Archroma Textile Effects said.

Dyeing darker shades has traditionally been more challenging and costly, calling for higher dye concentration, increased water and energy use, and additional steps or re-dyeing to achieve a uniform color. Darker shades also tend to fade more quickly than light-colored fabrics, especially when exposed to sunlight and repeated home laundering.

“We have a taken a huge leap forward to make it possible to produce consistent and long-lasting dark and extra-dark shades in a more sustainable way at a total cost that is more comparable to traditional cellulosic dyeing technology,” Dhirendra continued.

With high-speed low-temperature wash-off, high process reliability and excellent reproducibility, AVITERA® SE Generation Next allows mills to achieve water and energy savings of up to 50% and to slash CO2 emissions and effluent discharge by up to 50% as well. It can also increase mill output by up to 25% or more. The dyes are free from arylamines, including PCA, and offer excellent fastness properties, retaining their vibrant colors through repeated home laundering and exposure to light, perspiration and chlorine.