Dow has announced the launch of SURLYN REN and SURLYN CIR, two new sustainable ionomers grades which pioneer the use of renewable and circular feedstocks.

These new grades offer a significant moment for cosmetic industry packaging. The new SURLYN grades will enable beauty brands and manufacturers to create sustainable and high-quality cosmetic packaging that stands out on the shelves.

SURLYN CIR are ionomers produced from mixed plastic waste and SURLYN™ REN are ionomers produced from bio-waste such as used cooking oil (UCO). Both grades made using these alternative feedstocks continue to deliver the properties that give the unique look, feel and performance that the SURLYN material is known for.

LVMH Beauty, a division of luxury conglomerate LVMH, the world leader in luxury and home to 75 iconic brands, will be the first user of these new grades following the brand’s announced collaboration with Dow earlier this year. Dow has started to supply the new sustainable SURLYN™ ionomer grades, which will be integrated into several of the multinational’s applications.

“SURLYN REN and SURLYN CIR are a major step forward in creating sustainable packaging for the cosmetic industry. We are incredibly proud alongside LVMH Beauty to pioneer using renewable and circular materials to manufacture premium cosmetic packaging. These products will not only support LVMH towards their sustainability goals but will also contribute to Dow’s bold ambition to transform waste and deliver 3 million metric tons per year of circular and renewable solutions by 2030,” comments Daniella Souza Miranda, global business director for Circular & Renewable Solutions, Dow.