PPG’s New Paint for a New Start transforms 36 schools worldwide
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PPG’s New Paint for a New Start transforms 36 schools worldwide

Initiative is part of company’s ongoing COLORFUL COMMUNITIES program

  • By ICN Bureau | September 21, 2022

PPG announced that its New Paint for a New Start initiative, part of the company’s COLORFUL COMMUNITIES program, transformed 36 schools worldwide during July and August 2022. More than 1,000 PPG volunteers and community partners took part in the initiative, dedicating 6,400 hours to transform classrooms and learning spaces for more than 23,000 students and educators.

PPG volunteers recently completed a COLORFUL COMMUNITIE® project at the Lorenzo Cobianchi Secondary School in Verbania, Italy, one of 36 projects carried at schools around the world as part of the company’s New Paint for a New Start initiative.

PPG volunteers recently completed a COLORFUL COMMUNITIE® project at the Lorenzo Cobianchi Secondary School in Verbania, Italy, one of 36 projects carried at schools around the world as part of the company’s New Paint for a New Start initiative.

PPG provided more than $1 million in support to recipient schools through the New Paint for a New Start projects, which included educational supplies for several schools and a total of 3,400 gallons (12,870 liters) of PPG paint products. Using PPG’s color expertise, each project aimed to create engaging spaces for students to learn and grow.

"Our volunteers harnessed the power of our paint to help classrooms become colorful, engaging and vibrant environments and to create bright new starts for students in our communities," said Henrik Bergström, PPG vice president, Architectural Coatings, Latin America, Europe, Middle East and Africa, and Australia and New Zealand, and New Paint for a New Start executive champion. “Thank you to all the PPG volunteers who participated in and led projects. We are PPG Proud of the lasting impact New Paint for a New Start will make in the lives of students."

“We’re proud to have created revitalized spaces to celebrate students and educators and help students feel excited, supported and ready to learn,” said Malesia Dunn, executive director, PPG Foundation and Corporate Global Social Responsibility. “As students and teachers embrace in-person learning after the challenges presented by the COVID-19 pandemic, we know that color can enhance learning and create spaces where they feel comfortable and encouraged.”

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