In observance of World Environment Day 2025, Tata Chemicals Society for Rural Development (TCSRD) organized a large-scale beach cleaning initiative across key coastal locations in the Okhamandal block. Conducted in collaboration with the Gujarat Pollution Control Board (GPCB) and the Gujarat Environment Management Institute (GEMI), the campaign aimed to raise awareness and drive action towards “Ending Plastic Pollution Globally.

The initiative, launched on 22nd May 2025, culminated in a series of impactful beach cleaning drives at Dwarka Beach (Hathi Gate), Shivrajpur Beach, Beyt Dwarka Beach, and Mithapur Beach. The campaign saw enthusiastic participation from local volunteers, employees of Tata Chemicals Ltd, and representatives from Gram Panchayat/Nagar Palika, reflecting a strong community commitment to environmental stewardship.

Over the course of three days, 121 volunteers came together to support environmental conservation efforts through clean-up drives and awareness campaigns. Their activities included collecting and removing plastic and non-biodegradable waste, putting up banners, conducting educational sessions, and encouraging responsible waste management practices. These clean-up drives took place at Hathi Gate in Dwarka, Shivrajpur Beach, Beyt Dwarka Beach, and Mithapur Beach. In total, the initiative saw a contribution of 241.5 volunteering hours.

Rino Raj, Vice President and Site Head – Mithapur at Tata Chemicals, stated that "On the occasion of World Environment Day 2025, TCSRD reaffirmed its commitment to environmental stewardship through a series of beach cleaning drives conducted at Dwarka, Beyt Dwarka, Shivrajpur, and Mithapur. These activities engaged community members, volunteers, and youth to promote coastal cleanliness and environmental awareness.

As part of its broader biodiversity conservation efforts, TCSRD continues to implement impactful projects such as My Greening Hour—an ambitious initiative to plant one million trees in three years—alongside large-scale mangrove plantations in West Bengal, Gujarat and other coastal states. The Whale Shark Conservation Project, in collaboration with partners, remains a flagship effort to protect marine biodiversity through community-led conservation."