At in-cosmetics Global in Paris, BASF will introduce its new digital service, “Ingredients Revealed”, that enables developers of personal care products to easily identify ingredients and formulations with specific criteria like sustainability information, standards, and labels.

A growing number of standards and labels by retailers, regulators, and certifying agencies are influencing consumers’ purchasing decisions for cosmetic products. At the same time, it becomes more challenging for product developers to identify the right ingredients within the formulation process in order to meet the required criteria. “With our new tool, we enable users to create or upload their own formulations and see changes happen instantly while customizing them. This way, they get real-time transparency on different criteria which significantly simplifies the development process for formulations,” said Aleksandra Pienczykowska, Manager Digital Customer Channels EMEA at BASF Care Chemicals.

“Ingredients Revealed” is an integral part of BASF’s “Beyond Beauty” campaign, which drives the transition of the personal care industry to greater transparency, and more sustainable and ecologically conscious solutions that align with consumer values. Due to its intuitive interface, the service offers an engaging customer experience and allows to accelerate the product development process.