Dow recently launched Luxsense Silicone Synthetic Leather, the world's first high-end silicone-based synthetic leather material to meet specifications in transportation seating and interiors, furniture, fashion, wearable devices and consumer electronics with unique features. With this innovation in material science, Dow introduces an alternative synthetic leather solution that offers comfort, health, and luxury, all while offering enhanced sustainability.

“Globally, concerns over environmental protection and animal welfare are rapidly reshaping the leather industry – especially in China, the world's largest leather market. Meanwhile, we saw that both general leather and the current synthetic alternatives could not meet the growing requirements for automotive and wearable electronic products when it came to weatherability, stain resistance, odor, and sustainability – so we developed Luxsense Brand to address these needs,” said Jeroen Bello, DOW Global Marketing Director, Mobility & Transportation. “As a global leader in silicone technology, Dow leveraged the unique molecular structure of silicone to match consumer demands for leather in terms of softness, moisture permeability, stability and environmental friendliness.”

Known for its soft touch and breathability, general leather offers premium texture and comfort. However, it also has some distinct disadvantages, including weak UV resistance, poor crack and anti-aging resistance, and fragility. Other kinds of synthetic leather, by contrast, are durable but with the problem of hazardous, irritating odor emissions, which come from complex chemical agents, posing a threat to human health.

The launch of Luxsense Brand supports Dow's companywide commitment to reduce its net annual carbon emissions by an additional 15 percent, reducing net annual carbon emissions by approximately 30 percent by 2030 and achieve carbon neutrality by 2050. Adhering to the concept of Seek Together, Dow is striving for a positive impact on society and the planet with innovative partners.