Starting from July 9, 2021, Kao Corporation has been participating in the Meguru Box Project, a used plastics collection pilot project currently underway in Kitakyushu City, Japan. The project is managed by the Kyushu Circular Economy Partnership (K-CEP), a corporate alliance which aims to establish a circular economy in the Kyushu region of Japan.

 

In the Meguru Box Project, boxes for collecting used plastic bottles and pouches have been placed in retail stores and public facilities in Kitakyushu City. Residents are asked to sort and collect the used plastic packaging. The project involves verification testing of a framework for promoting resource recovery through the effective utilization of information and communication technology (ICT), and promotes the material recycling of plastic bottles (a recycling method where used products are remade into products that will be utilized for the same purpose). Around a dozen companies and organizations are working together to create a resource recycling system.

 

In April 2019, the Kao Group established its ESG strategy, the Kirei Lifestyle Plan, with 19 leadership actions. The Meguru Box Project will contribute to "Zero Waste." By integrating ESG into the core of its company management, Kao will drive business growth and better serve consumers and society through its enhanced products and services. With this socially conscious ethos, Kao will create a Kirei life for all—providing care and enrichment for the life of all people and the planet.