JSW Paints, India’s most environmentally friendly paints company and part of US $13 billion JSW Group, crossed Rs. 100 crore monthly sales in October 2021 (JSW Paints 100 On 100 Milestone). 

The Rs. 100 crore monthly sales milestone puts JSW Paints firmly on track to achieve its goal of crossing Rs. 1,000 crore revenue in FY22. 

In the first half of FY22, the company has grown approximately 120 per cent on a year-on-year basis. During this period, its decorative business has trebled in size. JSW Paints also completed its national roll-out to become the only Indian paints company to achieve a pan-India presence within 100 weeks of business operations. 

JSW Paints is taking forward the spirit of the Start-up India program by the Government of India by rolling-out its Employee Stock Options Plan called JSW Paints Kshitij ESOP 2021 for all its employees. This is the first time an Indian paints company is implementing an ESOP plan where every employee will receive equity shares of the company. 

The Kshitij ESOP 2021 Plan recognizes the efforts made by each employee and empowers them to create further value for themselves and for JSW Paints by shaping the future growth of the business. 

Commenting on its business growth and ESOP rollout, Parth Jindal, Managing Director, JSW Paints said, “Our business recorded healthy revenue and margin growth during the first half of this fiscal year. It’s a moment of great pride that JSW Group’s first true consumer-facing business has been accepted so well across the country. Our product launches across the country have been tremendously well received and the future of JSW Paints looks very bright. Our family friendly products, any colour one price offerings and our simple, sure and swift solutions are truly making JSW Paints the preferred choice in the market. The achievement of Rs. 100 crore monthly sales within 100 weeks of our business operations is a testimony to the entire team’s commitment to go beyond the call of duty. 

"Together, we are building JSW Paints as the paints company of the future. The stock options granted under JSW Paints Kshitij ESOP 2021 will empower each member of the team to equitably participate in the next phase of our growth journey. We are granting these stock options to all our employees across rank and file. This is just the beginning for JSW Paints and we are committed to creating a company that will be the envy of the industry,” added Jindal. 

A. S. Sundaresan, Joint MD & CEO, JSW Paints said, “Our growth trajectory in the last 100 weeks, despite challenges posed by the pandemic, validates our customers’ acceptance of our thoughtful disruptions like ‘Any Colour One Price’. With an average age below 30, our young team working with a start-up mindset has achieved 100 crore monthly sales in such a short time. JSW Paints Kshitij ESOP 2021 appreciates their efforts and encourages them to continue making a thoughtful difference everyday.” 

The company currently has two manufacturing units, an industrial coatings facility at Vasind in Maharashtra and decorative paints facility at Vijayanagar in Karnataka with a combined capacity of 150,000 KL per annum. Within a short span of time, it has already become the largest Industrial coil coatings company in India. JSW Paints is endorsed by well-known Bollywood actors Ayushmann Khurana and Alia Bhatt.