Iberchem launches latest biodegradable malodour neutralising technology ‘VernovaPure’

Iberchem launches latest biodegradable malodour neutralising technology ‘VernovaPure’

VernovaPure delivers sustainable solutions for wherever there is a malodour

  • By ICN Bureau | May 05, 2023

Iberchem is pleased to present VernovaPure, Iberchem's latest biodegradable malodour neutralising technology.

Iberchem's VernovaPure corresponds to the Organisation for Economic Co-operation and Development (OECD) standards of Readily Biodegradable, degrading ≥ 60% within 28 days, with further degradation afterward. The ability of VernovaPure® to be highly efficient in neutralising numerous malodours whilst reducing its impact on the environment elevates Iberchem as a sustainable fragrance technology provider.

VernovaPure is suitable across all fragrance applications, such as air care and fabric care, and effective for a wide range of malodours such as sweat and cigarette odours.

VernovaPure delivers sustainable solutions for wherever there is a malodour.

The launch of VernovaPure is a remarkable achievement for the company's sustainability programme, affirming Iberchem's commitment to take responsibility for having a positive, environmentally conscious impact through olfactive solutions. VernovaPure aligns Iberchem further with Croda's Corporate Strategy to deliver growth through innovation and sustainability, proactively contributing to Croda's Commitment to being Land Positive by 2030.

Delivering more effective performance than Iberchem's traditional malodour neutralising technology NeoPure, VernovaPure utilises chemical nutralisation to be effective across all applications, against a wide range of malodours. As a result, all new odour-neutralising fragrances created by Iberchem will utilise this new biodegradable technology.

"It is excellent to be expanding our fragrance technology platform with the addition of VernovaPure " says Michael White, New Technologies Director at Iberchem. "This malodour neutralising technology positions Iberchem as an innovator in fragrance technology solutions as we deliver high performance, environmentally conscious fragrances which meet consumer's olfactive expectations. I look forward to seeing VernovaPure thrive in a variety of applications and delivering more sustainable, tailor-made fragrance technologies in the future."

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