Syensqo launches Rhodoline HBR specialty additive

Syensqo launches Rhodoline HBR specialty additive

Enables formulators to eliminate fluorosurfactants without compromising on paint performance

  • By ICN Bureau | April 05, 2024

Syensqo, formerly part of Solvay Group, has added a brand-new solution to its portfolio of Rhodoline specialty coating additives. Rhodoline HBR was developed to enable the phase-out of fluorosurfactants in architectural paint formulations.

This innovative new product helps prevent freshly painted surfaces from sticking together, providing early hot block resistance without negatively impacting other performance properties.

"Growing restrictions on fluorosurfactants across the world are driving formulators to eliminate them in their paint and coating systems. This often leaves a difficult choice: either sacrifice the early hot block resistance that these additives used to provide, or adopt sub-par replacements that bring other drawbacks. As a fluorosurfactant-free solution, Rhodoline HBR is an entirely new offer within our portfolio that helps formulators overcome this dilemma,” said Pierre Hennaux, Business Development Manager, Syensqo Coatings North America.

Rhodoline HBR ensures that the paint on freshly coated surfaces will not be damaged after coming into contact with each other.

"In all system formulations tested to date, Rhodoline HBR has shown great paint performance, including resistance to scrub, blistering or dirt pick-up. Gloss and low water sensitivity are not affected either. Also, the product has a very low VOC content of less than 1% and delivers high performance at use levels as low as 0.05%,” adds Linda Adamson, Technical Service Manager,” Syensqo Coatings.

The product will be commercially rolled out in May 2024, beginning in the United States and Canada.

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