BRITA, INEOS Styrolution and BASF have announced today that BRITA has selected a range of INEOS Styrolution’s sustainable Terluran® ECO, Styrolution® PS ECO and NAS® ECO materials as materials of choice for its portfolio of water filter jugs. The materials include the recently introduced NAS ECO, a styrene methyl methacrylate (SMMA) material, which is the result of a cooperation between INEOS Styrolution and BASF. It is built on BASF’s production of styrene monomer derived from renewable feedstock based on the mass balance approach. INEOS Styrolution uses the material as feedstock in its production of new sustainable styrenics solutions.

BRITA, known as a leading brand in water filtration, is among the first customers to benefit from INEOS Styrolution’s new sustainable NAS ECO solution. Specifically, the material is used for the production of BRITA’s water filter jugs where it is applied for jug, funnel and lid parts. By using the new materials, BRITA can significantly lower the CO2 footprint without changes of moulding parameters and material performance. The new ECO materials do not cause any interference in BRITA’s production as it is indeed a true plug-in solution that does not require an adaption to BRITA’s production processes.

Meike Rapp, Sustainability Manager for the BRITA Group says: “At BRITA, we constantly look for ways to make our products more sustainable. Hence, we are happy that the new ECO materials for our jugs help us achieve one of our key sustainability goals – to reduce our dependence on fossil-based plastics. They also contribute to further decrease the carbon footprint of some of our key products and help us achieve our strategic goal of shaping sustainable solutions. That the materials are also ISCC+ certified is a great value-add in our consumer communication.”