Cepsa rebrands itself as Moeve
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Cepsa rebrands itself as Moeve

The company has unveiled its new brand, a milestone in its ongoing transformation under the Positive Motion strategy

  • By ICN Bureau | November 02, 2024

Cepsa announced its name change to Moeve, marking a historic milestone in the company’s transformation. This change positions Moeve as a leader in the European energy transition and demonstrates the significant progress achieved under its 2030 Positive Motion strategy, reinforcing its full commitment to sustainable energy and mobility.

This change also aligns with the company’s objective to accelerate its own decarbonization, alongside that of its customers, through an €8 billion investment strategy of which over 60% will be dedicated to sustainable businesses including the production of green hydrogen, second-generation (2G) biofuels, sustainable chemical products, and ultra-fast electric charging.

Since launching its Positive Motion strategy in March 2022, the company has made significant progress on numerous projects and built an ecosystem of alliances with over 60 companies across various sectors to drive diverse value chains and bring these projects to life.

The company is developing the Andalusian Green Hydrogen Valley, the largest project unveiled to date in Europe, which will have a capacity of 2000 MW in 2030. Furthermore, it has spearheaded the creation of the first maritime corridor between the ports of Algeciras and Huelva and the port of Rotterdam to connect southern and northern Europe and it is working on developing new green methanol and ammonia plants with its partners.

Additionally, it is developing what will become the largest 2G biofuels plant in southern Europe, located in Palos de la Frontera (Huelva), with an annual production capacity of one million tonnes of sustainable aviation fuel (SAF) and renewable diesel (HVO).

Currently, Moeve already markets these sustainable fuels at seven major Spanish airports and at the more than 60 ports where it operates in the country. The energy company is also progressing with its partners on the development of almost 30 biomethane plants in Spain and projects to upcycle waste for the production of this biogas, a replacement for natural gas.

The company is transforming its chemical products portfolio towards ever more sustainable solutions. Specifically, it already produces and markets LAB (raw material for the manufacture of biodegradable detergents) and phenol from renewable raw materials and energy sources. Furthermore, it is building an isopropyl alcohol (IPA) plant in Huelva, the raw material for the manufacture of hydroalcoholic gels, which will be the first facility of its kind in Spain that uses green hydrogen and is capable of replacing raw materials of fossil origin with sustainable materials.

Maarten Wetselaar, CEO of Moeve, said: “Today is a proud moment for our family of over 11,000 professionals, as well as for our customers, partners, and stakeholders. I’m thrilled to share that, after more than 90 years as Cepsa, we are evolving into something new - Moeve - a brand committed to a sustainable future, with the majority of our profits set to come from sustainable activities by the end of this decade. Over the past two years, this renowned and collaborative company has accelerated its transformation, achieving key milestones in its 2030 Positive Motion strategy. Today, we are proud to introduce a brand that reflects our commitment to leading Europe’s energy transition, particularly in green molecule production—such as green hydrogen and second-generation biofuels—and ultra-fast electric mobility.”

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