IT services giant Tata Consultancy Services (TCS) has launched a Neural Automotive and Industrial Experience Center in Troy, Michigan, to help customers reimagine their businesses and accelerate innovation.

The new center includes an automotive garage set-up with access to the latest technologies for customers and partners to experiment, co-innovate, build prototypes, and launch solutions in an agile manner.

This is achieved using TCS solutions and accelerators including TCS' Autoscape™ and TCS' Autonomous Vehicle Development platform, to accelerate the adoption of autonomous, electric, and connected capabilities.

The center showcases solutions that digitalize value chain functions for digital customer experience and managing enterprise intelligence and AI.

Additionally, the center provides customers with access to the cutting edge research and innovation being carried out at the various TCS Pace Ports, as well as to the larger start-up ecosystem which is part of TCS' Co-Innovation Network, the release said.

After the initial ideation and prototyping at the center, TCS will help customers realize those use cases, and take them from lab grade to industry grade, leveraging its cloud capabilities and customer-specific contextual knowledge, it added.

"TCS has been partnering with leading manufacturers in their growth and transformation initiatives. Our new Neural Automotive and Industrial Experience Center, right in the heart of Troy's manufacturing hub, is our latest investment towards helping customers scale up and accelerate innovation, leveraging the larger ecosystem," Partha Reddy, Head, Automotive and Industrial Manufacturing, TCS, said.

This center also reflects our commitment to invest and create next generation technology jobs in the region, he added.