Clariant launches its #BeautyTok Unboxed concept, featuring six innovative formulations that bring viral social media beauty trends to life
Clariant Beauty, launch at NYSCC, booth 1733. (photo created using AI) © Clariant
Clariant, a leading specialty chemicals company, introduces its comprehensive personal care portfolio to North America under a new name “Clariant Beauty”, marking a significant milestone in sustainable and high-performance cosmetic solutions.
The combined expertise of Clariant Personal Care and Lucas Meyer Cosmetics by Clariant enables the company to offer a holistic approach to beauty formulation, addressing trends across skincare, haircare, and cleansing categories. This integrated strategy allows Clariant to provide beauty brands with the tools they need to develop products that resonate with today's socially-connected consumers, while delivering tangible benefits.
At NYSCC Supplier's Day 2025, Clariant unveils its “BeautyTok Unboxed" concept, a collection of six unique formulations inspired by viral beauty trends from TikTok, Instagram, and Pinterest.
“In today’s beauty market, trends emerge and evolve at unprecedented speeds,” said Lynna Pili, Marketing Manager, North America – Clariant Personal, Home & Health Care. “With ‘#BeautyTok Unboxed’, we’re demonstrating how Clariant can help brands stay ahead of the curve, with innovative formats and textures enabled by our formulation experts and high-quality ingredients. Clariant’s newest regional concept features a range of unique functional ingredients ranging from multifunctional preservation boosters (Nipaguard line), to sensory-enhancing rheology modifiers (Aristoflex polymers).
Clariant will also be debuting two new ingredients at Suppliers’ Day: Plantasens Emulsifier HP 49, which offers superior stability and skin barrier function for skin care formulations, as well as Nipaguard SCE VITA, a 100% renewable broad-spectrum preservative blend designed for a wide range of cosmetics and toiletries.
Lucas Meyer Cosmetics introduces two regional formulations specifically developed for North American consumers. The “Calmplexion Primer”, featuring the company's patented Pickmulse technology derived from quinoa starch, delivers a smooth, matte finish that creates an ideal base for makeup application. This Pickering emulsifier represents Clariant's commitment to innovative ingredients that don’t compromise on performance.
"Our regional formulations reflect our deep understanding of North American consumer preferences and beauty rituals," commented Isabelle Lacasse, Head of Global Marketing, Product Line Management & Formulation Lucas Meyer Cosmetics at Clariant. "By combining our scientific expertise with market insights, we're able to develop solutions that address current trends while anticipating future needs in the ever-evolving beauty landscape."
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