Novoloop, a U.S. technology pioneer in circular innovation, recently announced a strategic partnership with Shanghai Huide Science & Technology Co. to scale the production of Novoloop’s Lifecycled thermoplastic polyurethane (TPU).

The collaboration is formalized through a five-year Contract Manufacturing Agreement, which establishes long-term clarity on supply, pricing, and quality standards.

Novoloop has developed a proprietary chemical process that converts post-consumer polyethylene waste into virgin-quality Lifecycled polyols and polyurethane. This breakthrough technology enables materials traditionally made from fossil resources to be sourced instead from hard-to-recycle waste plastics.

Huide has spent nearly 30 years advancing polyurethane technologies, developing an end-to-end capability from R&D and process scale-up to manufacturing and supply-chain management, providing the foundation to translate material innovation into scalable industrial solutions.

“This partnership marks a major step forward in making circular TPU commercially viable at scale,” said Novoloop CEO Miranda Wang. “By teaming with a world-class polyurethane producer like Huide, we can offer dependable quality, traceability, and cost stability — all essential for broad adoption.”

“We are excited about the transformative potential of this collaboration,” said Huide General Manager Charley Qian. “Huide has always stood for sustainability and innovation, and for delivering products that embody quality, consistency, and trust. Together with Novoloop, we can extend this mission and drive technological innovation toward a more sustainable life.”