Eastman spotlighted its commitment to sustainability by introducing Naia Renew ES staple fibers at the Intertextile Shanghai Apparel Fabrics spring exhibition in March. The fibers are Eastman’s latest sustainable innovation for the textiles industry.

"We're thrilled to roll out Naia Renew ES to the global fashion scene," said Carolina Sister Cohn, Global Marketing Leader for Eastman textiles. "This is a game changer. We’re bringing a man-made cellulosic fiber with 60% certified recycled* content to the fashion market at scale. We're eager to link arms with sustainability-focused fashion brands to drive significant transformations within the fashion industry.”

Eastman’s display at the event featured over 400 fabric and garment types made with Naia Renew staple fibers, which incorporates recycled waste material via Eastman’s molecular recycling. The various garments showcased the versatility of sustainable textiles made with Naia™ and Eastman's broad impact on the fashion industry.

"To make sustainable textiles accessible to all, trust is key,” said Claudia de Witte, Eastman Textiles Sustainability Leader. “That’s why we actively engage with global industry leaders and associations to educate the industry about the value and contribution of molecular recycling. In China, it’s our honor to work with the China National Textile and Apparel Council on an exploratory research project on materials for a sustainable future.”

Naia Renew ES is produced from 60% recycled waste and 40% sustainably sourced wood pulp, certified by the Global Recycled Standard (GRS). This innovative approach not only reduces the need for virgin materials but also addresses the growing concerns of waste and environmental degradation.