Emami Limited, the Indian FMCG major engaged in manufacturing and marketing of personal care & healthcare products, is ready to hit the Indian market with its newest offering – EMASOL, a complete range for home hygiene products.

 

With this launch, the company, which so far enjoyed a leading presence in the personal care and healthcare space, makes a big bang entry into the homecare segment for the very first time.

 

Under EMASOL range of products, Emami will manufacture and market five offerings: EMASOL Disinfectant Floor Cleaner; EMASOL Disinfectant Toilet Cleaner; EMASOL Disinfectant Bathroom Cleaner; EMASOL Antibacterial Dish Wash Gel; and EMASOL All Purpose Sanitizer.

 

The EMASOL is the first home hygiene range to hit the Indian market that apart from killing 99.9% germs, also has BGV24 advanced antimicrobials action that offers upto 24 hours protection from virus, germs and bacteria.

 

Announcing the launch of the EMASOL Home Hygiene Range, Mohan Goenka, Director, Emami said, “Home Hygiene, as a category of approximately Rs. 3,000 crore had been growing in double digits in the pre-COVID times and is expected to grow much faster in the coming days. Emami is thrilled to capture the topical relevance of the time and make foray in the home hygiene space by introducing EMASOL Range of home hygiene products. Emasol Range offers a strong combination of Emami’s leading brand equity plus a superior R&D innovation offering upto 24 hrs of protection from virus, germs and bacteria, which is a first in Indian market. We expect a very encouraging market response from this launch as consumers are on lookout for hygiene products that are effective and enjoy high levels of brand trust.”

 

With an edge in germ protection for the unique formulation having BGV24 advanced antimicrobials action, Emami has roped in international cricket all rounder Shikhar Dhawan as the global brand ambassador for its EMASOL Range.

 

London based design firm, Evolve Creative developed the packaging for the EMASOL Home Hygiene Range, which comprise competitively priced quality products. EMASOL Range is being launched across general trade, modern trade and E-Commerce channels with a major focus on urban metro markets, which is expected to contribute majorly to its overall sale.