Greaves Cotton Limited, one of India’s diversified engineering companies, has incorporated a wholly owned subsidiary in the UAE, marking a sharper move to scale its international business under its Greaves.Next strategy.
The new entity, Greaves International Trading FZE (GITFZE), has been set up in Dubai as a regional hub for trading and distribution, aimed at deepening the company’s footprint across the Middle East and Africa.
The company said the UAE’s strategic location will help it engage more closely with customers and partners in fast-growing markets, while improving responsiveness across the region.
GITFZE will handle business development, market expansion, customer engagement, technical support, channel partnerships, aftermarket services and supply chain coordination. It will also offer access to Greaves Cotton’s portfolio spanning diesel engines, gensets and powertrain solutions across its Energy, Mobility and Industrial Solutions businesses.
Commenting on the development, MD & Group CEO, Parag Satpute, Greaves Cotton Limited, said, “International Business is a key growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In line with our strategic roadmap, its contribution increased from 9% to 13% in FY26.
"The establishment of Greaves International Trading FZE marks a significant step in strengthening our presence across the Middle East and Africa. It enhances our ability to respond with agility to market needs, deepen customer engagement, and deliver reliable, future-ready solutions. This is a focused move towards expanding our global footprint and driving sustained, long-term growth.”
