Solvay, a global essential chemicals company operating in Brazil under the Rhodia brand, and the MCassab Group, a leader in chemical distribution, announce the launch of the oxygenated solvents Augeo® Clean Multi and Hexylene Glycol for the pet care Brazilian market. This initiative is the result of collaboration between the two companies aimed at fostering innovation in this segment.

The new application was developed to optimize the effectiveness of the formulations and meet the demands of this segment, which is growing rapidly in Brazil. The products will be officially presented at the MCassab stand (F84) at the IN-Cosmetics fair, on September 25th and 26th, in São Paulo.

Augeo Clean Multi, made from glycerin, is an excellent alternative to petrochemical solutions, and is especially suitable for perfume and cologne formulations, enhancing and ensuring greater durability of the fragrance, in addition to being a non-toxic product. Hexylene glycol is ideal for applications such as shampoos and paw cleaners, offering high wetting power, which improves the perception of hydration on pets' skin, in addition to providing effective dirt removal.

Both products also feature characteristics such as low odor, accelerated biodegradability and high compatibility with formulations, meeting the growing demand of the pet care industry, which is challenged by increasingly demanding consumers looking for effective solutions for the care of their pets needs.

“We are excited about this partnership, which materializes our objective of getting closer to the pet care industry. Both solvents are already consolidated globally in pioneering brands in the home and personal care sectors and we are sure that they will bring significant benefits to the well-being of pets”, says Andrea Jara, Global Commercial Director at Rhodia.

According to a forecast by Euromonitor International, a global market research company, this segment is expected to grow 56% in Brazil by 2028, jumping from a turnover of R$4.49 billion to R$7 billion. With this in mind, Rhodia and the MCassab Group saw an opportunity to expand their portfolio, developing innovative solutions for a rapidly evolving market.

“The MCassab Group brought its expertise in applications and will be responsible for distributing these products to the pet care segment, ensuring the high performance delivery that the company's customers expect”, highlights Glaucia Abraços, Head of the MCassab Business Unit.